More hotels are ota ota casino they can differentiate their loyalty programs postgres remaining connection slots boring points-based systems by adopting segmentation and reinvestment strategies from the gaming industry.
With a revenue strategy that aligns casino and hotel teams, management can be more informed and more strategic about distribution channel mix and yielding each channel appropriately. Should your casino hotel be listed on Expedia, Priceline and other third-party distribution channels, also known as online travel agents OTA?
This means casinos have to push innovation around hotel room distribution.
Some important things to remember: But historically, casinos have been a step behind in digital marketing, and currently many are managing OTAs incorrectly, often looking at them like a traditional travel agent or wholesaler. Travelers who book the member rate are automatically enrolled in Hello Rewards. At Duetto, we advocate the two worlds become one, and for casinos in particular, that means embracing a revenue strategy where the hotel team is working much closer with the operations, marketing and player development departments.
Marco Benvenuti Marco Benvenuti, a principal with Duetto Consulting, has extensive experience in revenue management, business analytics and IT. Las Vegas is a market unto itself, and given its dependency on tourism, it makes sense for the destination-based resorts to be listed on most travel channels, including OTAs.
Casinos can use upgrades and perks—like free play, dining or spa discounts—to entice membership.
Twitter Facebook LinkedIn Author: But knowing when to list your inventory with an OTA and how to incorporate third-party demand into your loyalty strategy will help you innovate and drive profitability in the long run. However, as the saying goes: Twitter Facebook LinkedIn Casinos get smarter with hotel room distribution Spending equal parts of my career in the casino and hotel spaces leaves me often comparing the two worlds.
Consider that travelers who join non-gaming hotel loyalty programs rarely return to the same exact hotel. When it comes to OTAs, casinos have for the most part been hesitant. He oversaw revenue management, data analytics, direct marketing and the online channels.
More gaming properties today should be considered resorts, where hotel rooms and amenities are an equal or greater driver of demand than gaming. Use OTAs on the right terms.
I would final fantasy 14 best in slot summoner that, until recently, these issues would have been adequate reasons to avoid OTAs. While OTAs are masters at advertising, converting and driving leisure demand, they are typically reluctant to share guest information with their suppliers, especially in advance.
A loyalty database is a major weapon for casinos.
Outside of major destination markets like Las Vegas, Atlantic City and Biloxi, casino demand on online travel agencies is almost nonexistent.